PPC stands for pay per click, and is the number 1 way to drive targeted traffic to your web site instantly. The leader in this field is always seen as Google Adwords but there are also many many other companies offering competitive rates and sign up bonuses. The problem with Goole Adwords been the most popular also makes it the most competitive. What you generally have to do is create an account and an advert and choose how much you want to pay for each person who click on your ads. This can get quite tricky when you start to manage a couple of campaigns or start to target multiple keywords.

While I was searching the net for alternatives I came across Network Solutions, who offer a pay per click service aimed at small businesses. What they offer are 2 different programs, a pre-packaged starter pack (starting at $125 per month) and a fully managed custom plan (at $400 per month). What they will do is well, basically everything. From choosing the most relevant keywords and analysing your web site they will set up, manage and make any amendments you require to your campaign at any time. They also offer the service to create a custom landing page for anyone who does click on your ad, to try and increase conversions and increase sales.

If you have a small business, or are considering setting one up this is definitely something that should go into your marketing budget. This will free up your time to concentrate more on your running your business without the hassle of pay per click marketing, even if the prices are a bit steep.

Remember that the company will only spend a fraction of what you pay them on the PPC campaign because their percentage has to be taken aswell. If you know how to use the process and have the time, go for it yourself.