One of the most important parts of Search Engine Optimisation (SEO) is building links to your site. The more links you have pointing to your site the better. If you a link back to the same site that you are linking to these are looked as reciprocal links, sort of a you link to me I’ll link to you. These links can still be useful but a one way link to your site is much much better. That is where OneWayLinks come in. OneWayLinks are a UK based company who offer a whole range of link building services, including directory submission, search engine optimsation, web site promotion and much more.

The directory submissions available currently have a 25% discount attached to them so this is the right time to jump in and be counted. The service includes being added to the top 9 UK directories, with the additional option of choosing to have a features listing in 5 of these directories.

One of the standout features of the site for me was the Text Link Ads service. This is where OneWayLinks will go out a get you relevant links to your web site placed within content on other web sites. Say there is a site talking about gardening and you have a gardening site. The Text Link Ads service will get you a link within the site pointing to your site and because the people reading the topic are people who are interested in gardening then you will be getting visitors who shame the same interest, or are looking for that product.

All in all its a great service and definitely something you should look into if you have a web site that you want to either gain better traffic, conversions or search engine position for.